Privacy Policy
Dr. Billy Arnold ("we," "us," or "our") is committed to protecting the privacy of visitors to drbillyarnold.com (the "Website"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using the Website, you agree to the practices described in this policy.
SMS / Text Message Consent
If you provide your phone number via a contact or appointment form and opt in to text messaging, you agree to receive SMS communications from Dr. Billy Arnold, including appointment reminders, patient care follow-ups, and general practice communications.
- Consent to receive SMS is optional and is never a condition of receiving care.
- Message and data rates may apply. Message frequency may vary.
- Reply STOP at any time to unsubscribe. Reply HELP for assistance.
- Your mobile opt-in consent will never be shared with third parties or affiliates for marketing purposes.
1 Information We Collect
We may collect the following categories of information when you visit or interact with the Website:
Information You Provide Directly
When you fill out a contact form, appointment request, or referral form, you may submit your name, email address, phone number, and the message or reason for contact. We collect only what you voluntarily provide.
Automatically Collected Information (Analytics)
We use Google Analytics 4 (GA4) to understand how visitors use the Website. GA4 may collect:
- Pages visited and time spent on each page
- General geographic location (country/city level)
- Browser type, device type, and operating system
- Referring website or traffic source
- Interactions such as button clicks and scroll depth
This data is aggregated and anonymized. We do not use GA4 to collect personally identifiable health information (PHI).
We do not use cookies for advertising or retargeting, and we do not sell your personal information.
2 How We Use Your Information
Information collected through the Website is used to:
- Respond to your inquiries, appointment requests, or referrals
- Send appointment reminders or follow-up care messages (if you have opted in to SMS or email)
- Understand Website traffic and improve the user experience via GA4 analytics
- Comply with applicable legal and regulatory obligations
We do not use your information for automated decision-making or profiling, and we do not sell, rent, or trade your personal information to third parties for marketing purposes.
3 How Your Information Is Shared
We may share information with:
- Service Providers: Third-party vendors who assist with Website operation (e.g., form processing, email delivery, analytics). These vendors are contractually obligated to protect your data and may only use it to provide services to us.
- Google Analytics: Aggregated, anonymized usage data is shared with Google under Google's data processing terms. See Google's Privacy Policy for details.
- Legal Compliance: We may disclose information if required by law, court order, or regulatory authority.
No mobile opt-in or SMS consent data will be shared with third parties or affiliates for marketing purposes.
4 Cookies & Tracking Technologies
The Website uses cookies and similar technologies limited to:
- Google Analytics 4 (GA4) cookies — used to collect anonymized analytics data as described in Section 1. GA4 does not use third-party cookies for advertising.
- Session cookies — short-lived cookies that help the Website function correctly and expire when you close your browser.
You can opt out of GA4 analytics by installing the Google Analytics Opt-out Browser Add-on or adjusting your browser's cookie settings. Opting out does not affect your ability to use any part of the Website.
5 Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. GA4 analytics data is retained in accordance with our GA4 account settings (default: 14 months). Form submission data is retained until it is no longer needed to respond to your inquiry or for recordkeeping purposes.
6 Your Rights & Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information, subject to legal obligations
- Opt out of SMS communications at any time by replying STOP
- Opt out of analytics tracking via the Google Analytics opt-out tool
California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information below.
7 Children's Privacy
While Dr. Billy Arnold treats pediatric patients, the Website itself is directed at parents and guardians — not children under the age of 13. We do not knowingly collect personal information directly from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.
8 Health Information Notice
This Website is a marketing and informational website only. It is not a HIPAA-covered entity, and information submitted through contact forms on this Website is not protected health information (PHI) under HIPAA. Clinical patient records and health information are maintained separately through our practice management systems, which are subject to applicable HIPAA regulations. Please do not submit sensitive medical information through the Website contact form.
9 Third-Party Links
The Website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10 Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of the Website after any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.
11 Contact Us
If you have questions about this Privacy Policy, want to exercise your rights, or wish to opt out of SMS communications, please contact us: